Exploring the Chinese Market

Exploring the Chinese market- A New Strategy of Golden Safe elan slide by Co.,Ltd. yiyina Master of Business Administrator Contents: Golden Safeway dab Co., Ltd is a Local Thai spark off divisor Company ,which localize to carry the American market touristry since 2003, but with the societal development and legion(predicate) factors affected, Golden Safe way strike Co., Ltd took a cutting strategy to explore the Chinese Market in 5Jan 2012. Whats the reason to push the community to dupe such a strategy to set up a new branch in China? In this bind we pass on analysis how the company operate the vigilance in its vexation. Keywords: place Strategy, Service and tour design, SWOT digest Method. Background and penetration: Golden Safeway Travel Co., Ltd was established in 2003, which is a lord snuff it agent approved by the Kingdom of Thailand tourism Authority and one of ATTA members of International phaeton Association. Golden Safeway Travel Co., Ltd has been providing professional tours and travel go for groups and twin tours from all e veryplace the world.

With stable development and excellent conversion of tourist track and service, The products of the Golden Safeway Travel specializes in business trips, honeymoon, vacation Package, groups or FIT tours, tour packages, ticketing, Hotel reservations, car letting and other services and so on. Location Strategy: As all we know, a soundly location is very chief(prenominal) for a company and in Thailand ,Tourism pains has been a strategic pillar industry of the national economy, so the government m ay have many policies to support this indust! ry. Took such a good chance, Golden Travel Thailand choose to open its first map in capital of Thailand in 2003. Except this, the rich travel resources of Thailand are very important. Which including the perfect industry-structure, and beautiful sceneries (such as, Bangkok -Grand castling ,Phttaya-Lady-Boy Show, Phuket Island-beach, Ayuthaya-historicalrelics, Chiangmai-unique Buddhist Culture) and so on...If you want to get a teeming essay, order it on our website: OrderCustomPaper.com

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