Chipman Union

CASE ANALYSIS Chip gay- Union, Inc. Odor-Eaters Socks Marketing Assign manpowert base 11 Anoop S Raj 2011-PGP-557 Bhawna Gokani 2011-PGP-595 Gawtam Kannuri 2011-PGP-679 Keerthan G 2011-PGP-688 Nitin Jain 2011-PGP-757 Sahil Sambyal 2011-PGP-842 Vel Bhagyaraj 2011-PGP-931 Executive Summary The Union was established in 1972 by merger of partnership Manufacturing round along with Charles Chip mans Sons Company. Chipman Union principally make mens and boys occasional(a) and athletic socks which were change to deal unbrand as confidential labels. There we re only dun companies namely Burlington industries and interwoven year of Kayser -Roth Inc., which manufactured branded socks, and companies work off those two companies had 20% gross margins or below. To withdraw high gross margin, CU had to venture into ne w duty branded socks. They began to investigate the merchandise program for the new product, and recognized that on that point were not only worthful possibilities, but also problems they would fall in to form before presentation the product. Objectives: ? To improve the gross margins of Chipman union to supra 20% by introducing branded socks, for this introduction they consider be after a market research.

Situation Analysis ? The hose Industry In 1979 the hosepipe shipments come 289 million dozen pairs of which 25% were mens socks. In the men socks dress contributed 34.9 % of sales and casual contributed 21.9% of sales. The revenue snag was in similar ratio as of sales crosswise distinct types of hosiery .Per capita consumption of mens socks was immutable at around 10 pairs annually. However, the assign of tube socks, the unrivalled having no specific shape pink wine exponentially from 1 % in 1970 to over 50% by 1979.In 1979, there were 319 hosiery manufacturers in US, down from 457 in 1972.These companies operated 438 knitwork mill about of which 93% were turn up in southern United States .A knitting machine capable of producing 8...If you stay to get a all-embracing essay, order it on our website: Ordercustompaper.com

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