Mix strategy for Mobile Services Provider Vodafone Essay - 8

Mix strategy for Mobile Services Provider Vodafone - Essay Example To achieve this objective this report first examines the profile of the companies. A comparative analysis is then conducted, and at the end, a few recommendations are offered. Â  Vodafone is the largest telecommunications company, and its headquarters are located in Newbury, England. The company was formed in 1982 but has since established itself as a worldwide brand. The company is a joint venture between Racial Electronics and Millicom and the Hambros technology. In the UK, the aim of the company is to maintain market leadership by developing new products and services. However, in the recent past, the company has been facing huge competition from the new products in the market targeting the young population. To compete effectively, the company is continually updating the range of phones and services. In addition, the company is constantly, communicating with its customers about the benefits of the available products. To improve the visibility of its brand, the company has formed a commercial alliance with the Manchester United club (Heuer 2010, p.56). In Europe, the company has expanded its influence through the acquisition of partner networks. Just to illustrate, on December 3rd, 2002, the company entered into the Estonian market by signing a Partner Network Agreement with Radiolinja (Grant 2010, p.89).