Food Lion Inc.

1. EXECUTIVE SUMMARY         The fol dispiriteding is an overview of the case analysis of provender friendly lion, Inc. The boilersuit environment for lion intellectual nourishment and its competitors is ever-changing from a product-oriented asynchronous transfer mode towards an emphasis on cheering all of a consumers needs. In order for Food Lion to remain belligerent it wants to re-evaluate its coming(prenominal) opportunities for growth without compromising its dineros.         Industry-wide, grocery chains atomic number 18 changing the importance on satisfying the consumer in order to pull through their profit margins high. Some examples include the move towards a superstore witnessed by most of Food Lions competitors. Here, customers have a one-stop shop experience. This is causative to genesis of dual-income families and a growing amount of adult hit with busier lifestyles who look upon time saving measures which also provide convenie nce.         A microscopical look at Food Lion shows that their important intensity level is their pitiful set strategy which gives them a competitive boundary. On the other hand, Food Lions sales are relatively low and are slow to increase which is their main weakness. outside(a) opportunities available to Food Lion include the consumers desire for low price shopping and convenience. External threats facing the company are Food Lions competitors mournful towards the superstore format in response to customers desired.

        Our concourse felt that Food Lions main paradox was t hat it had an unbalanced marketing mix. It ! focused it efforts toward the pricing portion, but failed to also accentuate the product, promotion, and distribution areas. Symptoms indicative of this problem include their declining sales, low name realization and low note products. This causes a problem for Food Lion if it were thinking of go a superstore because these factors would then make it uncontrollable for them to gain an edge in a market already dominated by other competitors with low prices. With other... If you want to agitate a effective essay, order it on our website: OrderCustomPaper.com

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