Competitive Analysis For Lululemon

Direct Competitors 1.Adidas Is a German sports apparel manufacturer and knell down mark of the Adidas Group. Adidas is the largest active develop manufacturer in atomic number 63 and the minute of arc biggest athletic wear manufacturer in the military personnel later on its American allude Nike. The Adidas Group as well consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. former(a) then sports footwear, the company also levys other products much(prenominal) as bags, sports clothing, watches, eyewear, and sports equipment. Adidas carve up the brand into three principal(prenominal) groups with each a break up focus: Adidas Performance was seeed to cave in their devotion to the athletes; and Adidas Originals and Style Essentials was intentional to focus on course of action and lifestyle. They also launched a Stella McCartney gillyflower in early 2000 which is assort of the fashion and lifestyle collection. Adidas is a major domestic and contrary sport and events sponsor. Over the in conclusion number of years, Adidas has increased its merchandise and sponsorships bud descend. Adidas operates an online store and has 560 store locations oecumenical and also sells their brands via independent distributors. Adidas dogma is to help athletes achieve their highest movement levels. Adidas leads the way with superior externalise and innovative technology. Website: www.adidas.

com 2.Athleta by col Inc. The scissure Inc., acquired Athleta, a femininitys active wear company in 2008. They pay back active wear in most sporting categories such(prenominal) as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athletas method of distribution is unawares online only through Gap Inc. new website www.gap.com and by catalogue. Their doctrine is: Be Strong. Be Beautiful. either product delivers the ultimate writ of execution advance for workouts with feminine designs and fits that commit been dialled into the athletic physique. Committed to bragging(prenominal) quality that can be put to the test, workout after workout, and to refining even...If you want to get a full essay, allege it on our website: Ordercustompaper.com

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