Strategic Management Report for Mengniu Group

Executive SummaryMengniu Group is now the Chinese second largest dairy farm farm farm farm levy enterprise with total assets of 7.6 billion, 30,000 employees and dairy product ability of 4 billion tons per annum (Mengniu 2006). This promulgate firstly provides an overview of Mengniu, which includes payoff of employees, assets, sales, performance, the casing of products it provides, its location including an brass instrument chart showing the ceremonious social system of the organization, and new(prenominal) relevant background information. And and so an abbreviation of the Chinese dairy industry?s out-of- doorstep macro environs by victimisation the model of feller is make. This is followed by an analysis of the Chinese dairy industry?s environment by employ the model of Porter?s Five Forces. Finally, an intrinsic subsequent of Mengniu is made by using grind away model, and recommendations be made for the implementation of the suggestion. Table of ContentsExecutive Summary1. Introduction2. An Overview of Mengniu3. Mengniu?s Vision, Mission, Goal and Objectives4The spirit train of life cycle of the dairy products industry5. plague compend5.1 Political Factors5.2 preclude Factors5.3 Socio-cultural Factors5.4 Technological Factors6. Five Forces Analysis of China?s dairy Industry6.1 Bargaining Power of Suppliers6.2 scourge of Entry6.2.1 Economy of Scale6.2.2 Product Differences6.2.3 door to Distribution Channels6.2.4 Expected Retaliation6.3 war-ridden Forces of Substitutes6.4 Bargaining Power of Buyers6.5 leaning among Existing Competitors6.5.1 Numerous weaken competitors6.5.2 Growth Trend of dairy Industry6.5.3 Exit Barriers6.5.4 High size up Costs6.6 Conclusion7.

General description of the brackish competitor8. Strategic Group Map9. SWOT Analysis9.1 Mengniu?s Strengths9.2 Mengniu?s Weaknesses9.3 Mengniu?s Opportunities9.4 Mengniu?s Threats9.5 TOWS Matrix10. Recommendations11. ConclusionsList of ReferencesAppendix1. IntroductionThe pur target of this report is to provide suggestion to pose Mengniu Group?s flowing strategies by analyzing its internal view and external environment of the industry, which includes PEST analysis, five forces analysis, strategic chemical group map, SWOT analysis, and so on. The terminal point of this report is that most of the selective information is mainly from the past research... If you emergency to get a undecomposed essay, order it on our website: Ordercustompaper.com

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